Method
AI assists development and research. Each ownership entry carries sources and a confidence label.
Confidence
Confirmed: supporting records agree, or a primary record establishes a body without a corporate owner. Partial: evidence is incomplete or conflicting. These labels are review judgments, not independent certification.
Evidence quality
The weakest are 29 companies holding $32.83B, supported only by a company page and an encyclopedia entry. Source links and unresolved claims remain attached to each entry.
Ad-filter rules
415 hidden brands: 317 registry decisions and 98 curator overrides.
Registry decisions
- At least two registries answer.
- Every answer agrees on the United States.
- Neither the prior curator judgment nor the brand’s recorded country contradicts the result. Missing values do not block it.
Failed votes remain unclear and visible. Another 110 brands have an agreed non-U.S. country and stay visible.
Curator overrides
98 decisions use two cited sources and bypass the registry-vote checks, including its contradiction checks. Review the sources for each override.
Unresolved brands
| Reason | Count |
|---|---|
| only Wikidata answered | 186 |
| GLEIF abstained, ambiguous legal name | 47 |
| Wikidata had no country for the ultimate parent | 41 |
| the sources that answered disagreed | 32 |
| no Wikidata entity matched a seed domain | 30 |
| only GLEIF answered | 28 |
| no registry answered at all | 26 |
| the curator's prior disagreed with the vote | 12 |
| only EDGAR answered | 5 |
Reasons overlap and may remain after an override.
Examples
Pet Valu: Wikidata says U.S.; GLEIF says Canada. The conflict keeps ads visible.
Scopely: only Wikidata answered U.S.; the curator prior says Saudi Arabia. Ads remain visible.
American Airlines: Wikidata Q32396, GLEIF IWUQB36BXD6OWD6X4T14 and SEC CIK 0000006201 agree on its U.S. parent.
Six country conflicts involve Cayman. Three were overridden; ByteDance, NetEase and Trip.com remain unclear. The records do not establish why the jurisdictions differ.
Sources
Brand research uses Wikidata, GLEIF and SEC EDGAR. Manual decisions are labelled.
Government data: calculations and limits. Dataset and field definitions.
Names and ownership chains
Arrows show supported ownership steps. “Disclosed as” lists names grouped under a proposed parent; it does not add an ownership step.
Corrections
Send the entry and a supporting record to hello@tariffed.ca.